Effective and Innovative Marketing Strategies

Marketing Strategies

A common question that’s often asked by people in business is, “How can I attract more customers?” It becomes a predicament when you want people to notice the product or the service that you’re providing but it seems like you can’t reach out to people or you just can’t establish a strong connection with them. Getting customers is probably one of the most difficult, it not the most difficult aspect for a business, especially when it’s in its infancy stage or the phase where it’s just starting to enter the market.

 

But this leads us to another question, why are there products that can get people to notice them quickly and at a significant number? Why are there other products that tend to be overlooked even though they are really well-known by a lot of people? Why are some products treated as if they don’t even exist? The answer lies in two words – marketing strategy.

 

What is Marketing Strategy?

As defined by the Business Dictionary, marketing strategy is an organization or company’s strategy, approach or method which uses all their marketing goals and combines them into a conceptual plan that aims to bring them to success. A “good” marketing strategy is equipped with a strong foundation based on thorough market research and focusing on delivering the right product to the right customers in an effort to achieve the optimum amount of profit and keep sustaining the business. In a way, marketing strategy serves as the lifeblood of a business that provides a kick start and keeps the business alive. Without an effective marketing strategy, a business is left stagnant and kept trailing against its competition in the market.

 

Examples of Good Marketing Strategies

Getting the grasp of marketing strategy is better when you’re presented with examples. There are a lot of famous businesses that are kept in high regard in the market just because of their incredibly ingenious and innovative marketing strategies. These strategies just don’t rely on being well researched or well thought out. There are a lot of aspects being combined in their strategy that just makes them amazing.

 

Here are some of the most innovative marketing strategies made by several businesses:

 

Social Networking
When we hear of the words “social networking”, our minds suddenly pan to familiar names like Facebook, Twitter, YouTube, Instagram and Pinterest. That’s because whether you accept it or not, social networking sites have become a sort of a spearhead when it comes to advertising. That’s why it’s also a form of a marketing strategy once you get your product or service introduced by these sites. However, the Internet is a very cruel place. In that regard, you just can’t put your content there and expect positive feedback. Sometimes, there isn’t even any feedback at all. But what makes other businesses go boom on social networks? The answer lies in ingenuity and the viral factor.

 

A good example of this is what Lowes did with their innovative use of Vine. Vine is a video-sharing app owned by Twitter that enables users to record six-second videos and the video can be enabled to loop continuously, creating a file known as a gif. What Lowes did in their Vine campaign is show their services in just a span of six seconds with a hashtag of #lowesfixinsix on these Vine videos. These quickly gained popularity with their users and delivered the message on what their business is about.

 

Connecting with People
Who isn’t familiar with the name Coca-Cola? Clearly, everyone from little kids up to the elderly is familiar with Coke. But after so many years in business, what makes Coca-Cola so popular among people? That’s because of their unique marketing strategy that manages to connect with people. It’s a difficult thing to do in business but Coca-Cola makes it possible.

 

There are just countless ways that Coca-Cola has connected with their customers that it even escalates to an emotional level that pulls people. Their “Happiness Truck” is just one good example. Distributing free Coke throughout different cities and towns with a big red truck that just comes unexpectedly carrying the company’s name, who won’t remember that? How about the Coca-Cola vending machine that dispenses things like roses, pizza, a huge subway sandwich or toys with a press of a button? Recently, Coke has even created a vending machine that enabled people from India and Pakistan to communicate. Coca-Cola’s antics just never end and it never stops attracting customers.

 

Creativity
Being creative is an important part in marketing strategy. In fact, you’ll hear about being creative in almost every class about marketing strategy – easier said than done. However, this one was pulled off by Orphea 4D, a bug spray, by only a simple billboard advertisement. What made it unique? Well, the billboard had glue in the shape of an aerosol spray which eventually trapped live insects. It got people curious and then shocked when they later realized that the insects were real. Never be afraid to try something new.

 

TV Shows and Movies
What do TV shows and movies have got to do with business? They make money on the big screen – it’s a form of business. How do they make money? They get their income when people watch these TV shows or movies. How do they attract so many customers? Is it the actors? Is it the plot of the TV show or movie? Is it the critically acclaimed reviews that a particular movie or TV show gets? Those are a lot of questions but it all boils down to one thing – marketing strategy.

 

One of the most creative ones belongs to the Game of Thrones. Sure, it’s a really great TV series. But their campaign for the 3rd season really set the bar. Why? That’s because they pulled it off by getting people’s attention without giving too much away. How? A shadow of a dragon first put on posters then on the New York Times and then on HBO’s building.

 

Being Remembered
Irking the curiosity of people is an important part of a marketing strategy. But making a point of being memorable is even more important. This was pulled off by a beer company, Senador Volstead Beer, by masking their website as a shop selling teddy bears. And when visitors are about to leave, they’re presented with a series of witty pop-ups that eventually lead to the real site.

 

Got any ideas from the marketing strategies above? Don’t limit yourself there. Go ahead and make your own!

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Live Chat – The Future of Customer Support

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Live chat or online chat is the trendiest means of communication for many businesses today. It is a kind of communication that is transmitted through the internet wherein the customer and the representative are having a real-time conversation. All websites or businesses have this feature to provide convenience for customers especially if they have any questions, inquiries or complaints that pertains to the company’s services. It may refer to instant messengers, emails, video chat (webcams), or any medium as long as the sender and receiver are talking in real-time.

The online chat started way back in 1973 when David R. Woolley and Doug Brown first created the system and called it Talkomatic. It had several channels wherein each one can accommodate up to 5 people and the messages appear on screen every time the user types in a character. Talkomatic was used on the PLATO system and it was popular among users during the mid-1980s.

How can live chat benefit customer service?

Businesses these days are now switching to online chat as a means to connect with their customers. This provides an easy support for both parties and everything can be done with much convenience. But is it necessary for every business to have an online chat support? If you are still undecided about this then perhaps these benefits can convince you:

Customers always love to engage in live chat
If you are a customer then you understand that the best way to address your inquiries or concerns towards the company is if they can talk to you in real-time. This easily concludes that online chat provides the highest satisfaction for every customer. Business owners also agree to this one since they can provide outstanding support for their customers and make their services more trustworthy.

When the customer and representative engage in live chat, the entire process is made quicker and simpler. If ever a customer requires help for confirmation codes or any number related inquiries then they can easily type it inside the chat box thus making the process much easier.

Some live chat software can allow representatives to easily access the customer’s browsing data, features and other things that are relevant to the inquiry. This process will make the support more relevant thus providing better services. Of course, this requires some confirmation from the customer’s side otherwise it will be an invasion of privacy. Nevertheless, it is a “win-win” situation for both the representative and customer.

Before live chat was made a trend among businesses, customers will usually go through the process by talking to an operator via the telephone. It was widely used by the customer support of companies and customers find it a bit irritating. Customers are required to follow the steps that are relayed by the operator through the telephone and it can be really annoying since you have to press the corresponding numbers to find the appropriate channel for your inquiry. But with live chat, you can easily input your concerns without committing any mistakes that normally happens through the phone.

Lastly, getting answers through emails can be frustrating to wait especially if you needed the information as soon as possible. With online chat, customers can get the answers right away and continue whatever transactions that they may have.

Higher and better sales
If customers are loving online chat then businesses also feels the same way about it. It can be supported by the poll conducted by Andersen Consulting wherein it shows that 62% of consumers from the internet are likely to purchase products or services if customer support is always present. If that’s the case then surely businesses will establish live chat support.

An example of how live chat support can make businesses prosper is the case of Wells Fargo way back in 2002. They tried to establish online customer support on that year but it failed and they immediately removed that feature from their company. In 2008, they have reapplied the system but they did some thorough research beforehand. This time, the results have changed and they were able to receive high customer satisfaction as well as a double-digit increase of sales from their shoppers.

Now that customers are experiencing satisfaction with the online customer support then surely they will continue to engage future business transactions with that company.

Reduced service costs
Companies who are using online chat support will take notice of the decreased service costs since the system was first established. Setting up this kind of system is fairly quick, easy and wouldn’t cost that much. The typical set up and launch will usually take 10-20 days. You can definitely tell that the implementation of such setup will keep it in a low budget and the technical teams satisfied.

The interaction cost of live chat support is much lower than other means of communication like emails and phones. Live chat makes everything, especially the response time, much faster thus reducing the need for additional agents. In addition, some representatives can also handle multiple customers at once unlike phone support which they can only attend to only one customer at a time.

In time, businesses will get to notice the big costs that have been deducted due to the efficiency of their representatives’ services.

Long lasting relationships
If a customer is satisfied with the business’ services then there’s lesser chance that they’ll leave and they might even be less sensitive to the price. A study shows that 63% of customers who addressed their concerns through live chat always come back than those who didn’t. These customers are also capable of buying from the company more often and it won’t cause that much to maintain them since they are familiar on how your business works.

Customers who are heard and immediately given an answer will surely build up stronger connections with your business and they will share the positive experience that they had with your company.

So businesses should always take note about the impact of constant and steady communication with customers can benefit them. Depending on what business you have, make sure to conduct a study if online chat support can match up with the demands and can contribute a lot in increasing sales.

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